With click-to-message ads, when someone clicks your ad, they become a contact in Messenger. I used to spend a lot of money on conventional Facebook ads until I discovered the high effectiveness and low cost of click-to-message ads.

I’ve also been really frustrated with the sliver of ROI that I’ve seen from these campaigns. I’ve spent hundreds of thousands of dollars on ad campaigns. Have you ever seen engagement rates like this from an email campaign?įacebook advertising can be expensive. But the results? Much better for engagement purposes. blast everyone who ever messaged your Facebook Page in the past.įunctionally, yes.manage all of your brand’s message notifications within central platform workflows.use Zapier integrations to bring leads from chat platforms over to your CRM.qualify or disqualify leads in the chatbot progression.generate leads through automated chat flows.initiate and carry automated conversations.With a chatbot tool like MobileMonkey, for example, you can now do a lot of cool things with Facebook Messenger with very little effort and no coding required, like: Thankfully, products came to bridge the gap between Ordinary Marketer Joe and the Extremely Complicated Facebook Messenger API. hosting quizzes like in the example aboveĭoes that look like something you’d like to spend your weekend working on?.This provides an exceptional customer experience.Īnother thing that makes chatbots so powerful is their diverse applications. And they do all this in real-time, meaning that a customer rarely has to wait for a response from a representative or stand in a digital queue to get their questions answered. Plus, chatbots can also do some very effective hands-free lead generation on your behalf. Ultimately, if contact with a real customer support representative is needed, chatbots can then connect customers with them. Chatbots can still handle up to 80% of routine customer tasks and questions. The example above is from a chatbot on a website, but the applications are the same for chatbots working within Messenger.īut don’t let that fool you. It’s a bot, a form of automation, that responds to interactions in the chat, answers FAQs, and guides the conversation as far as it can go. Now, when a chat flow is open, there isn’t actually a real person on the other end typing this out. For instance, Messenger is said to get 10–80x better engagement than email marketing does, with 20% better click-through rates (CTRs).Īnd with Facebook Messenger marketing, it’s normal to get 70–80% open rates in the first sixty minutes.Ĭonvinced yet? But what do Facebook Messenger chatbots do?

They now share the same underlying infrastructure and allow people to send messages to each other across these platforms.īesides messaging’s reach, the engagement rates of Facebook Messenger marketing far exceed any channel available today. WhatsApp (with 2 billion users across the world) and Instagram messaging have both been integrated with Messenger. Secondly, Messenger specifically has about 1.3 billion users across the world.Īnd Messenger isn’t the only channel that marketers are eyeing right now. Yep, only 39% of businesses use chatbots for better website interaction (and the chatbots that these businesses use are extremely limited). The funny thing is, for all those billions of people using messaging apps, only a fraction of businesses are actively engaging with this massive audience. Additionally, it’s expected that mobile messaging apps will reach 3.5 billion global users by 2025. In fact, messaging apps currently have a whopping 20% more users than social networks do. So, really, what gives? Why should you learn about chatbots and Messenger marketing?įirst, there are more active users of messaging apps than there are users of social media sites.

Facebook chatbot ads